Your Logo is Not Your Brand

30Mar09

We’re always looking for ways to tell people this and this article does a good job illustrating it.
A logo is not a brand. Your logo is just a piece of the proverbial pie, not the pie itself. Your brand actually has nothing to do with you. It has everything to do with your customers. It’s [...]

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Tags: branding, Logos, your logo is not your brand

In-House Designer Company Rebranding Strategies

27Mar09

Tips for branding or rebranding your company if you are an in-house designer.

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Tags: branding, David Baker, design department, in-house design, letterhead, logo, rebranding, Recourses