Your Logo is Not Your Brand « inHouse Design Association

Your Logo is Not Your Brand

30Mar09

We’re always looking for ways to tell people this and this article does a good job illustrating it.

A logo is not a brand. Your logo is just a piece of the proverbial pie, not the pie itself. Your brand actually has nothing to do with you. It has everything to do with your customers. It’s not about what you think about your products, services, or business. It’s about what they think.

Read the entire article 3 Misconceptions About Branding for Small Business.

Filed under: Logos | Leave a Comment
Tags: branding, Logos, your logo is not your brand

No Responses Yet to “Your Logo is Not Your Brand”

Feed for this Entry Trackback Address

No Comments Yet

Twitter Updates
- Some great checklists to help you have a better organized department in 2010! http://bit.ly/MWcCm #inhousedesign 2 days ago
- Quick history and evolution in graphic design: http://bit.ly/59yJIv (via @DesignNewz) 6 days ago
- Nicely done in your design department/agency, Wüsthof: http://www.notcot.org/post/27198/ 6 days ago
- In-house designers—lend a few minutes to this survey about in-house & agency designers working together http://bit.ly/7ifwAY (via @j_lloyd) 1 week ago
- @j_lloyd I took down my last @ to protect our email address. Follow me and I'll DM contact info to you. Thanks! 2 weeks ago
Blogroll
Archives
Tags

AIGA Article branding David Baker design department designer in cubicle in-house design inhouse design letterhead logo Logos process rebranding Recourses Resource scope creep State of In-House typography working in a cubicle your logo is not your brand

Your Logo is Not Your Brand

No Responses Yet to “Your Logo is Not Your Brand”

Leave a Reply

Twitter Updates

Blogroll

Archives

Tags