Archive for March, 2009
Your Logo is Not Your Brand
We’re always looking for ways to tell people this and this article does a good job illustrating it. A logo is not a brand. Your logo is just a piece of the proverbial pie, not the pie itself. Your brand actually has nothing to do with you. It has everything to do with your customers. [...]
Filed under: Logos | Leave a Comment
Tags: branding, Logos, your logo is not your brand
Tips for branding or rebranding your company if you are an in-house designer.
Filed under: Article | 1 Comment
Tags: branding, David Baker, design department, in-house design, letterhead, logo, rebranding, Recourses
Books for in-House Designers
A new member recently sent an email asking a couple questions that we thought would be best answered in two blog posts. The first, Books for In-House Designers, is a collections of our suggestions. If you have more, please leave a note in the comments. The second post will cover In-House Designer Company Rebranding Strategies, [...]
Filed under: Uncategorized | 1 Comment
Can’t you just use a PC?
It’s a question we hear. According to the inHouse Design Association survey most of us are one of only a few Macs in the office (40% of all respondents). The article 50 Things Every Mac Geek Should Know is helpful for pulling together some answers to the question, “Why are Macs better? Why are you [...]
Filed under: Uncategorized | Leave a Comment
