If you are thinking about heading to the In-HOWse Designer Conference you have until tomorrow at midnight to cash in on the early bird discount (and you know your company’s finance person will be a little nicer if you save some $$$).
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Do check out the In-HOWse Designer conference and it is well worth it if you can attend. This year the event will be in Washington DC from September 10-12.
I have attended in the past and it can be a great way to talk to other designers from small and large in-house departments.
The one piece of advice I’d give to our members if you go is to be positive. We know that an overwhelming majority of you love to be in house and wouldn’t trade it for an agency job. When I attended the event a couple years ago I was really dragged down by how many people thought this was the place to come together and complain vehemently about the problems that in-house designers face. While we do have different challenges we also have some of the greatest benefits — so I urge anyone attending to explore those benefits and come together to make something better.
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Save Your Logo creates an opportunity for companies represented by a plant or animal in their logo to contribute to the conservation of that species. Preserving the planet and its biodiversity is essential in the survival of the human species.
via http://ifitshipitshere.blogspot.com/2009/06/save-your-logo-help-save-animals-plants.html
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Unlike the artist, the designer…
“Unlike the artist, the designer is not free to concentrate exclusively on those issues which seem most interesting. Clearly one of the central skills in design is the ability rapidly to become fascinated by problems previously unheard of.”
Bryan Lawson, in How Designers Think
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The Inhouse Creative
Take a minute and check out this website, dedicated to in-house creatives.
We found them when we noticed traffic coming through from the site.
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The inHouse Design Association has been live for just over 9 months. Recently we’ve garnered new members and more memeber interacton which has been encouraging. In response to some of those comments we’ve planned in site upgrades to make it better for everyone. There are a lot of projects going on around this little firm, so we’ve decided to plan our upgrades by membership numbers. We are currently at 25 members.
30 members will include a better wordpress and social media integration. We currently host our blog on the wordpress site and pull an RSS to our homepage, we’d change that and install wordpress on our site which would help keep traffic here and give people a better understanding of what we are. We have twitter, LinkedIn and facebook accounts, and we’d like to better integrate those with our site.
60 members will include in-house design forums. We had originally planned to build this out, but wanted to see how the organization did before putting in more wrench time. We were recently contacted by a new member suggesting we put up forums and it got our brains thinking about it again.
We encourage you to invite your friends, colleagues, etc that meet the membership requirements and would find value in belonging to the inHouse Design Association. Review membership information and apply.
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Your Logo is Not Your Brand
We’re always looking for ways to tell people this and this article does a good job illustrating it.
A logo is not a brand. Your logo is just a piece of the proverbial pie, not the pie itself. Your brand actually has nothing to do with you. It has everything to do with your customers. It’s not about what you think about your products, services, or business. It’s about what they think.
Read the entire article 3 Misconceptions About Branding for Small Business.
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Tags: branding, Logos, your logo is not your brand
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